PENINGKATAN KAPASITAS PENGELOLAAN UMKM BERDAYA
DOI:
https://doi.org/10.37366/jabmas.v3i01.1011Keywords:
Pengelolaan Pelanggan, Kemasan Produk, Jaringan PemasaranAbstract
Digitalisasi ekonomi telah memberikan ruang gerak bagi pelaku usaha untuk mengambil peluang ditengah hiruk pikuk persaingan usaha. Hal ini memberikan sinyal bahwa pergerakan informasi hasil produksi dapat dengan mudah di peroleh pelanggan melalui kemajuan informasi dunia digital. Kemudahan akses ini tentunya memberikan tantangan tersendiri bagi pelaku usaha umkm dalam memperkenalkan produknya kepada pelanggan. Karena masih dijumpai produk umkm yang belum memiliki daya saing di tinjau dari kualitas produk, kemasan dan banyak aspek lainnya. Untuk itu perlu upaya peningkatan kapasitas pelaku usaha umkm di Desa Karangraharja Kecamatan Cikarang Utara Kabupaten Bekasi dalam menjalankan usaha agar memiliki daya saing
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Keni, Wenny Kartika Susanto Dan. (2019). Pengaruh Social Network Marketing (Snm) Dan Electronic Word Of Mouth (Ewom) Terhadap Minat Beli Pelanggan. Jurnal Manajemen Bisnis Dan Kewirausahaan, 2(6), 68–74. https://doi.org/10.24912/jmbk.v2i6.4910
Khan, Marium Mateen, Waheed, Sidra, & Ahmad, Nawaz. (2018). Product Packaging and Consumer Purchase Intentions. Market Forces College of Management Sciences, 13(2), 97–114.
Praswati, Aflit Nuryulia, & Aji, Bayu Dian. (2017). Identification of Distribution Channels to Create Sustainable Vegetable Prices. Indonesian Journal of Sustainability Accounting and Management, 1(2), 69. https://doi.org/10.28992/ijsam.v1i2.31
Rahmania, Fika Dwi, Soetjipto, Budi Eko, & Rahayu, Wening Patmi. (2018). Online Marketing Using Social Media Performed by Star-Up Entrepreneurs in Kediri Regency. Jurnal Pendidikan: Teori, Penelitian, Dan Pengembangan, 3(5), 641–647. Retrieved from http://journal.um.ac.id/index.php/jptpp/article/view/11088
Sciences, Health. (2016). 済無No Title No Title No Title. 4(1), 1–23.
Selamet, Thamrin, & Prabowo, Harjanto. (2020). The Relationship between Network Marketing Organization and the Related Industry Sustainability in Indonesia. Journal of Asian Finance, Economics and Business, 7(12), 509–513. https://doi.org/10.13106/JAFEB.2020.VOL7.NO12.509
Storbacka, Kaj, Strandvik, Tore, & Gronroos, Christian. (1994). Managing Customer Relationships for Profit: The Dynamics of Relationship Quality. International Journal of Service Industry Management, 5(5), 21–38. https://doi.org/10.1108/09564239410074358
Thendywinaryo, Claudia, Sidik, Amelia, & Goenawan, Felicia. (2020). Analisis Strategi Customer Relationship Management Untuk Mempertahankan Loyalitas Pelanggan Umkm Retail Non- Makanan Di Indonesia Timur ( Studi Kasus Pada New Em Collection ) Pendahuluan. E-Komunikasi, 9, 12.
Wyrwa, Joanna, & Barska, Anetta. (2017). Packaging as a Source of Information about Food Products. Procedia Engineering, 182, 770–779. https://doi.org/10.1016/j.proeng.2017.03.199
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Published
2022-09-15
How to Cite
Junedi, J., & Saptono, E. (2022). PENINGKATAN KAPASITAS PENGELOLAAN UMKM BERDAYA. Jurnal Pengabdian Pelitabangsa, 3(01), 34-42. https://doi.org/10.37366/jabmas.v3i01.1011
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