PENINGKATAN MINAT BERWIRAUSAHA MAHASISWA MELALUI MEDIA SOSIAL DAN LINGKUNGAN KELUARGA

Abstract

This study seeks to develop research on the concept of increasing student interest in
entrepreneurship through social media and the family environment which are expected to
become young entrepreneurs to support reducing unemployment and increasing the
country's economy. This study aims to analyze the relationship between social media
variables on student entrepreneurship interest, the family environment relationship with
student entrepreneurship interest. This research method uses a quantitative survey. Data
collection was carried out using a questionnaire (Likert scale) via Google form and
distributed via the WhatsApp group. The research was conducted in August - December
2022 with 100 research respondents at IPWIJA University, using a proportional random
sampling technique and using the Solvin formula. Data analysis techniques in quantitative
research use structural equation models (SEM) and statistical software SmartPLS 3.2.9.
The restudy’s results showed positive and significant influence between family environment
and social media variables on student interest in entrepreneurship. The practical
implication of this research is that to increase students' interest in entrepreneurship, they
must increase the variables of the family environment and social media