POTENSI BESAR BISNIS PENUKARAN VALUTA ASING ”MONEY CHANGER”

Abstract

Foreign exchange is a service to exchange foreign currency, given to people or company
who wants to buy or sell a currency by money changer. Jakarta as the capital city of
Indonesia is one of the promising regions to build a foreign exchange business because
many companies used foreign currencies for transactions, large numbers of foreign
currencies need in similar companies, Jakarta has many tourist destinations, and local
residents’ activity that travel to other country. Also, development in technology encourages
companies to innovate in improving services. To prove that this business is feasible, a
business feasibility analysis is needed to selected aspects, which is environmental aspect,
legal aspect, technical and technological aspect, HR (Human Resources) aspect, marketing
aspect, and financial aspect. Environmental aspect is feasible because of its strategic and
promising location. Legal aspect is feasible because the needs of documents and licensing
requirements that are met. The technical and technological aspect is feasible because of the
innovation in service. HR aspect is feasible because of the organizational structure and
readiness of skilled workforces. Marketing aspect is feasible because of the market of the
business. Financial aspect is feasible because of indications of valuation to produce a
foreign exchange business.