PENGEMBANGAN BISNIS BERBASIS KOMUNITAS: STUDI KASUS PEMASARAN OSB HERBAL

Abstract

The business environment is getting more dynamic. Globalization and the development of ICT
(Internet Computers and Technology) have compelled companies to come up with innovative
ways to connect customers effectively and efficiently. Creating a business community is one
strategy to engage with consumers in the modern era. How effective the community is in
developing a business is the key issue covered in this study, as demonstrated by the case of
OSB Corporation. The theories, such as the definition of community, its constituent parts, and
the procedures required to establish a community, are drawn from a variety of sources of
literature. A case study approach is used in this qualitative research methodology. The herbal
company OSB Corporation was the object of observations and interviews for the study. The
study's results revealed that OSB Corporation's community had a significant impact on the
company's sales