PENGARUH BUDAYA KOREA DAN TINGKAT PENDAPATAN TERHADAP MINAT BELI KONSUMEN DI WILAYAH CIKARANG

Abstract

This study aims to examine the influence of Korean culture and income levels on consumer
buying interest in the Cikarang sub-district, West Java. The independent variables of this
research are Korean culture and income level. As for the dependent variable itself is consumer
buying interest. The method used in this study is to use a survey method by providing a number
of questions in the form of questionnaires to the public or consumers in the Cikarang area,
West Java. Determination of the sample using the probability sampling method or random
sampling and then the data that has been collected was analyzed using the IBM SPSS statistics
program version 22. The number of samples in this study were 100 respondents from the entire
population by distributing questionnaires. The results of this study indicate that Korean culture
has no effect on consumer buying interest, while the level of income has a positive effect on
consumer buying interest