MENINGKATKAN SEKTOR LOGISTIK DALAM PENDISTRIBUSIAN DAN PEMASARAN PRODUK DARI USAHA MIKRO KECIL DAN MENENGAH (UMKM)

Abstract

The importance of micro, small, and medium-sized enterprises (MSMEs) in the economic developmentofIndonesiaissignificant.Theprimaryfocusisonenhancingthelogisticssectorin the marketing and distribution of MSME products. In the context of globalization, MSMEs have become a positive trend due to their substantial contribution to a country's Gross Domestic

Product (GDP). Empowerment programs for MSMEs, including aspects of marketing and distributionlogistics,havebecomecrucial.Theseprogramsarebasedonprinciplessuchas

increasingself-reliance,cohesion,developingentrepreneurshipbasedonregionalpotential,and improving competitiveness. The goal of the MSME sector development program is to create a balanced economic structure, strengthen MSMEs, and enhance their role in regional development and poverty alleviation. It can be concluded that the lack of understanding of

logistics in the distribution of MSME products highlights the need for the socialization and marketingofthelogisticsindustrytoexpandthemarket.Innovation,creativityinmarketing,and theutilizationoftechnologyarekeyfactors.Inthelogisticsindustry,effectiveunderstandingand training are necessary to improve satisfaction and reach a broader market. In summary, the

improvement of the logistics sector can facilitate the marketing of MSME products at the nationalandinternationallevels,helpMSMEscompeteintheglobalmarket,andpromotemore equitable economic growth.